Call us at 1-800-355-8086
september 2010  vol. 23 • no. 9

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

Scoring points with the home team
Louisiana-based Rouses Supermarkets emphasizes its local ties through products and merchandising.

Packaging style
Here are four key trends identified from suppliers’ newest sleeves, wraps and pot covers.

Down on the (South American) farm
South American flower growers persevere despite slower sales, higher costs and other challenges.

Tools for tributes
With the right products, you can expand your sympathy skills and your departments’ services.

2010 Honor Award winners
Recipients are recognized for their cross-merchandising expertise and creative theme development.

Strategies for success at Fresh Summit
PMA workshops will focus on staying competitive in a difficult economy.

Six months out: Time to order
Easter is the unofficial start of spring, so help winter-weary customers welcome the season with flowers, plants and more!


September 2010

The printed word

Merchandising ideas and planning tips for the next six weeks

industry talk
Environmentally friendly flowers

merchandising merit
Halloween inspiration

hot options
Halloween thrills and chills

design of the month
Beribboned bounty

workbench basics
Crossing over

cut flower of the month
Billy button

blooming plant of the month

new products

bulletin board


ad index/editorial source guide


Super Floral Retailing • Copyright 2010
Florists' Review Enterprises, Inc.