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  • THE NRF PREDICTS RECORD SPENDING FOR VALENTINE'S DAY
    Consumers must be in the mood for romance this year — spending for Valentine’s Day is expected to reach $19.7 billion, a record high, the National Retail Federation (NRF) forecasts. Of that total, $2.0 billion will be spent on flowers.
    (Click here to read the whole story.)

  • THE 2016 FIELD TO VASE DINNER TOUR BEGINS IN MARCH
    The American Grown Field to Vase Dinner Tour, a series of pop-up communal dining experiences that take place at American flower farms and greenhouses across the country, has announced its 2016 tour dates and locations. The first stop will be at Sun Valley Floral Farms in Arcata, Calif.
    (Click here to read the whole story.)

  • RESEARCHERS DEBUNK A COMMON BELIEF ABOUT A WEEKEND VALENTINE'S DAY
    Are you worried about a Sunday Valentine's Day? Floral market researcher Prince & Prince, Inc. (P&P) says you shouldn't be.
    (Click here to read the whole story.)

  • STYLISH WEDDINGS
    Get inspired by these 50 wedding design projects. Many are floral, but all are creative and personal, with how-to information.
    (Click here to learn more.)



This chart is a live feed that tracks the current stock prices of the seven publicly traded businesses in Super Floral's "Super 10" supermarket companies, as ranked by 2013 sales. 

Walmart WMT
Costco COST
Kroger KR
Safeway SWY
Ahold USA AH.AS
Delhaize DEG
Supervalu SVU



Super Floral
magazine is a business publication for the supermarket and mass market floral industry. We are committed to providing information and strategies to help sell more products, enhance business efficiency and
increase profits.

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 •
industry trends and consumer statistics
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Florists' Review Enterprises, Inc.