Super Floral Retailing

FLOWERS WERE FIRST PRODUCTS TO ENTER U.S. UNDER NEW FTA
Flowers were the first products from Colombia to enter the U.S. market Tuesday, May 15 under the new Free Trade Agreement (FTA) between the United States and Colombia.
(Click here to read the whole story.)
FLORALIFE REBRANDS FOR GLOBAL MARKETPLACE
Floralife, of Walterboro, S.C., developer and manufacturer of postharvest floral care and handling products, has announced a major rebranding effort to invigorate its packaging, merchandising and online presence.
(Click here to read the whole story.)
ECUADOR DONATES ROSES TO D.C. BALLET
The Embassy of Ecuador and the Ecuadorian Flower Growers & Exporters Association (Expoflores) helped turn a gala for The Washington Ballet in Washington, D.C., into a wonderland of roses, thanks to their donation of 5,000 stems.
(Click here to read the whole story.)
TOP GIFTS FOR 2012
Flowers, plants and garden accessories are tied for seventh place in the most gifted items for 2012, according to a new study from Unity Marketing.
(Click here to read the whole story.)

Super Floral Retailing magazine is a monthly business publication for supermarket, mass-market and other high-volume florists. Each month we provide information that will help build floral business on:

sales and merchandising techniques
care and handling
design
personnel issues
customer service
industry trends
marketing strategies

Super Floral Retailing is committed to providing information and strategies to help sell more products, enhance business efficiency and increase profits. Our magazine reaches 13,600 qualified subscribers every month.