Super Floral Retailing

ECUADOR SEEKS RENEWAL OF TRADE PACTS
Concerned about the July 31 expiration date of two key trade preferences agreements, the Ecuadorian Trade Office in Chicago is launching a new communications campaign, “Keep Trade Going,” to highlight the country’s importance as a U.S. trading partner as well as the quality of its products.
(Click here to read the whole story.)
PACK YOUR BAGS
Floral industry conventions offer a wealth of opportunities for knowledge, networking and fun.

Click here to see a list of the largest national and international gatherings from June through the end of the year. Check them out, and make plans right now to attend at least one.
SUN VALLEY DEBUTS E-NEWSLETTER
The Sun Valley Group has launched a monthly e-newsletter, “The Horizon,” to keep customers and others up to date on the latest happenings at the Arcata, Calif.-based flower grower and bouquet maker.
(Click here to read the whole story.)
FUN FACTS ABOUT MEMORIAL DAY
While many Americans think of this May holiday as the unofficial start to summer, Memorial Day is actually a solemn occasion, as most florists can attest. Here are some facts about the holiday upon which to reflect for the 2013 remembrance.
(Click here to read the whole story.)

Super Floral Retailing magazine is a monthly business publication for supermarket, mass-market and other high-volume florists. Each month we provide information that will help build floral business on:

sales and merchandising techniques
care and handling
design
personnel issues
customer service
industry trends
marketing strategies

Super Floral Retailing is committed to providing information and strategies to help sell more products, enhance business efficiency and increase profits. Our magazine reaches 13,600 qualified subscribers every month.