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  • DELAWARE VALLEY ACQUIRES ASSETS FROM PITTSBURGH WHOLESALER
    The Delaware Valley Floral Group (DVFG) has reached an agreement to acquire certain assets of the Pittsburgh Cut Flower Company (PCF) on August 1, 2016. PCF’s two locations in Pittsburgh, Pa, and Erie, Pa., will be consolidated into DVFlora, a division of DVFG.
    (Click here to read more.)

  • Teleflora's Make Someone Smile Week
    For the 16th annual Make Someone Smile Week, July 17-23, 2016, Teleflora member florists and community volunteers around the country are delivering bouquets to patients at hospitals, residents at nursing and assisted living homes, and recipients of Meals-on-Wheels. 
    (Click here to read more.)

  • AIFD ANNOUNCES NEW EXECUTIVE DIRECTOR
    At the American Institute of Floral Designers (AIFD) 2016 Symposium in Orange County, Calif., Kristen Philips, CAE, IOM was announced as AIFD’s new Executive Director.
    (Click here to read more.)

  • SAF CAMPAIGN PROMOTES FLOWER BUYING AND SHARING
    The Society of American Florists' 2016 Petal It Forward event will begin on Oct. 19 when random New Yorkers will receive two bouquets each. Recipients will be asked to "Petal It Forward" by giving away one of their bouquets.
    (Click here to read more.)

  • THE FLOWER WORKSHOP BY ARIELLA CHEZAR
    Written by a celebrated floral designer, this inspiring book lavishly features full-color photography along with advice on everything from texture and color to foliage and containers.
    (Click here to read more.)





Super Floral
magazine is a business publication for the supermarket and mass market floral industry. We are committed to providing information and strategies to help sell more products, enhance business efficiency and
increase profits.

Our team of experienced writers offer expert information on these topics and more:

 
• sales and merchandising techniques
 •
industry trends and consumer statistics
 •
marketing strategies
 • customer service
 • personnel issues
 • design
 • care and handling

We reach more than 13,000 print subscribers every month, and even more through Facebook, Twitter and our website. At Super Floral, we've got the industry covered.


Preview our
July 2016 Issue












 




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Super Floral • Copyright 2016
WildFlower Media Inc.