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october 2008  vol. 21 • no. 10

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.
 
 FEATURES

COMPANY PROFILE
Buehler's Fresh Foods: Delighting shoppers with the unexpected

Florals and giftware are an important part of this Ohio company's commitment to quality and service.

Giftware trends
Keep your feet on solid ground during a shaky economy by concentrating on what shoppers really want.

Overview of the orchid market
Discover why your potted beauties are such a good value for consumers. Plus, check out 18 ready-made cut designs for special occasions.

Keep sympathy sales alive
Combatting the challenges to maintain strong sales.

2008 Honor Award winners
Floral departments are recognized for exceptional theme development and signage.

Summer school
A new Ballooniversity format proved successful for attendees and educators alike.

ADMINISTRATIVE PROFESSIONALS DAY PLANNER
Six months out: Time to order
Customers will love the idea of offering a coffee break to their busy assistants.




October 2008
 
 DEPARTMENTS

perspective
The power of loyalty

calendar
Merchandising ideas and planning tips

industry talk
Giftware strategies

merchandising merit
Thanksgiving harvest

hot options
Cornucopias for Thanksgiving

workbench basics
Traditional casket spray

cut flower of the month
Heath

blooming plant of the month
Curcuma

foliage plant of the month
Cast-iron plant

“merchandising award of excellence” entry form

new products

classifieds

ad index / editorial source guide

critical mass
Bury "In lieu of flowers"
 

Super Floral Retailing • Copyright 2008
Florists' Review Enterprises, Inc.