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may 2007  vol.20 • no.5

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

COMPANY PROFILE
Focus on the future
Commitment to training keeps Dick’s Piggly Wiggly’s floral designers ahead of trends.
by Cynthia L. McGowan

Alstroemerias: Value in a vase
Long life and extensive color choices are just two of the reasons this cut flower is a great buy for both consumers and retailers.
by Monica Humbard

SUPER FLORAL SHOW
Super Floral Show sneak peek
Check out the new products everyone will be talking about in Columbus.

The show’s advisers weigh in
Industry notables share how to make the most of The Super Floral Show.
by Cynthia L. McGowan

What’s new at the show
Super Floral Show organizers revise the schedule and expand the education opportunities.
by Monica Humbard

PLANNING AHEAD: THANKSGIVING
Six months out: time to order
Share the season’s bounty with your customers in an eye-catching display.


 


Alstoemerias



May 2007
 
Departments

perspective

The value of training

calendar
Merchandising ideas and planning tips

merchandising merit
Fast track to sales

hot options
Containers in rainbow colors

workbench basics
Liven up balloon bouquets

cut flower of the month
Lilac

blooming plant of the month
Fuchsia

foliage plant of the month
Pachira

"merchandising award of excellence” entry form

bulletin board


new products

classifieds

ad index / editorial source guide

pam’s journal
Just because
 

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