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july 2010  vol. 23 • no. 7

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.
 
 FEATURES

ValuMarket: In tune with customers
This Kentucky independent upgrades its floral operation as part of its emphasis on customer service.

CHRISTMAS PLANNER
Six months out: Time to order
These are some of the hottest trends for the 2010 holiday season. Let it guide your Christmas purchases and displays.

Holiday greenery: Be your customers’ expert
Here is the information you need to identify and care for these Christmas favorites.

New carnations to love
Discover 19 varieties that will keep customers excited about these always-popular flowers.
 



July 2010
 
 DEPARTMENTS

perspective
Christmas prep

calendar
Merchandising ideas and planning tips for the next six weeks

industry talk
Christmas timing

hot options
Fresh holiday decor

design of the month
Premium poinsettia

workbench basics
Have a ball at Christmas

cut flower of the month
Amaryllis

blooming plant of the month
Amaryllis

new products

bulletin board

classifieds

ad index/editorial source guide

 

Super Floral Retailing • Copyright 2010
Florists' Review Enterprises, Inc.