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STORE PROFILE
Metcalfe’s Sentry Foods: A new
focus on floral
Madison, Wis., department doubles in size and enjoys a more
prominent location as this store reinforces its commitment to
customer service with its recent remodel.
Grow your garden sales
Here are 12 tips for getting the most out of gardening season.
Gardening facts and figures
Discover what products customers buy the most for their outdoor
spaces.
Trendy tropicals
Help customers update their homes’ looks with these bold blooms.
Target your marketing, and
increase your bottom line
Women, men and teens offer unique opportunities to grow floral
profits.
Use floral research to boost sales
Here are easy, effective ways you can sell the benefits of
flowers.
The perfect match
Let customers’ needs dictate your foliage plant recommendations;
our handy guide can help.
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December 2007
perspective
Marketing in challenging times
calendar
Merchandising ideas and planning tips
industry talk
Administrative strategies
merchandising merit
How did this garden grow?
hot options
Easter baskets
workbench basics
Blooming with creativity
cut flower of the month
Bells-of-Ireland
blooming plant of the month
Lewisia
foliage plant of the month
Gynura
new products
bulletin board
“merchandising award of excellence” entry form
movers & shakers
classifieds
ad index / editorial source
guide
critical mass
Cultivating relevance
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