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march 2008  vol.21 • no.3

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

Metcalfe’s Sentry Foods: A new focus on floral
Madison, Wis., department doubles in size and enjoys a more prominent location as this store reinforces its commitment to customer service with its recent remodel.

Grow your garden sales
Here are 12 tips for getting the most out of gardening season.

Gardening facts and figures
Discover what products customers buy the most for their outdoor spaces.

Trendy tropicals
Help customers update their homes’ looks with these bold blooms.

Target your marketing, and increase your bottom line
Women, men and teens offer unique opportunities to grow floral profits.

Use floral research to boost sales
Here are easy, effective ways you can sell the benefits of flowers.

The perfect match
Let customers’ needs dictate your foliage plant recommendations; our handy guide can help.


December 2007

Marketing in challenging times

Merchandising ideas and planning tips

industry talk
Administrative strategies

merchandising merit
How did this garden grow?

hot options
Easter baskets

workbench basics
Blooming with creativity

cut flower of the month

blooming plant of the month

foliage plant of the month

new products

bulletin board

“merchandising award of excellence” entry form

movers & shakers


ad index / editorial source guide

critical mass
Cultivating relevance

Super Floral Retailing • Copyright 2007
Florists' Review Enterprises, Inc.
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