Spotlight on
South America
See how Colombia and Ecuador work to grow their share of the
floral market.
by Cynthia L. McGowan
The latest in spray mums
Check out these new and upcoming varieties to delight your
customers.
by Amy Bauer
Prototype for success
Dan’s Foods floral department draws in customers with
high-quality products and attractive merchandising.
by Cynthia L. McGowan
Bouquets at The Super Floral Show
The hottest trends were on display in Salt Lake City.
by Cynthia L. McGowan
2006 Honor Award Winners
Floral departments present exemplary efforts in signage, color
harmony and stand-alone displays.
by Monica Humbard
We want your best displays
Enter the 2007 “Merchandising Award of Excellence” contest.
Satisfaction guaranteed
The amazing value of messing up and the power of a great
guarantee.
by Donald Cooper, MBA, CSP
Fresh perspectives
A behind-the-scenes tour and workshops highlight the growing
floral presence at PMA’s annual Fresh Summit.
by Amy Bauer
PLANNING AHEAD: EASTER
Six months out: Time to order
Easter is a week earlier next year, on April 8, so start your
planning.
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Spotlight on South America |
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September 2006
Departments
perspective
Another side to the story
calendar
Merchandising ideas and planning tips
industry talk
Rene van Rems, AIFD, PFCI, floral designer and speaker
merchandising merit
Haunted Halloween hollow
hot options
Halloween balloons
floral trends
Green ghouls
workbench basics
Potted pizzazz
cut flower of the month
Kangaroo paw
blooming plant of the month
Crossandra
foliage plant of the month
Aloe vera
bulletin board
new products
classifieds
ad index / editorial source guide
pam’s journal
Holiday statistics
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