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september 2006  vol.19 • no.9

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

Spotlight on South America
See how Colombia and Ecuador work to grow their share of the floral market.
by Cynthia L. McGowan

The latest in spray mums
Check out these new and upcoming varieties to delight your customers.
by Amy Bauer

Prototype for success
Dan’s Foods floral department draws in customers with high-quality products and attractive merchandising.
by Cynthia L. McGowan

Bouquets at The Super Floral Show
The hottest trends were on display in Salt Lake City.
by Cynthia L. McGowan

2006 Honor Award Winners
Floral departments present exemplary efforts in signage, color harmony and stand-alone displays.
by Monica Humbard

We want your best displays
Enter the 2007 “Merchandising Award of Excellence” contest.

Satisfaction guaranteed
The amazing value of messing up and the power of a great guarantee.
by Donald Cooper, MBA, CSP

Fresh perspectives
A behind-the-scenes tour and workshops highlight the growing floral presence at PMA’s annual Fresh Summit.
by Amy Bauer

Six months out: Time to order
Easter is a week earlier next year, on April 8, so start your planning.


Spotlight on South America


September 2006
Another side to the story

Merchandising ideas and planning tips

industry talk
Rene van Rems, AIFD, PFCI, floral designer and speaker

merchandising merit
Haunted Halloween hollow

hot options
Halloween balloons

floral trends
Green ghouls

workbench basics
Potted pizzazz

cut flower of the month

Kangaroo paw

blooming plant of the month

foliage plant of the month
Aloe vera

bulletin board

new products


ad index / editorial source guide

pam’s journal
Holiday statistics

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