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The freshness factor

Customers flock to Central Market’s European-style floral departments.
By Cynthia L. McGowan

Affordable extravagance
Alstroemerias are long-lasting, beautiful blooms with lots of consumer appeal. Here are 20 varieties perfect for any design application.
By Landon R. Hall

South American innovation
A wider selection of specialty blooms than ever before is available from Colombia and Ecuador.
By Cynthia L. McGowan

Flowers with a conscience
Florverde®, Colombia’s admirable social and environmental improvement program, is positively impacting lives and land.
By David L. Coake

The top trends in bouquets
Vendors fulfill consumers’ demands for unique styles designed to their particular tastes.
By Monica Humbard

2005 Honor Award winners
Floral departments are rewarded for outstanding color harmony, signage and cross merchandising.
By Monica Humbard

Send us your entries
Announcing the start of the 2006 “Merchandising Award of Excellence” contest.


September 2005
Planning Ahead
Balloon Launch
Floral Trends
Workbench Basics
Fresh Flower of the Month
Blooming Plant of the Month
Foliage Plant of the Month

Business Management Section
Bulletin Board
New Products

Pam’s Journal

Getting more info
Index of Advertisers/Editorial Source Guide

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Florists' Review Enterprises, Inc.
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