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october 2009  vol. 22 • no. 10

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

Market of Choice: Giving customers what they want
A high level of customer service is a key part of this Oregon independent’s floral success.

The right gifts for your customers
See what shoppers want to buy for their families, friends and themselves.

Personalized sympathy tributes
Exceptional funeral service requires that you ask the right questions.

2009 Honor Award winners
Merchandising efforts capture sales with pleasing color harmony and effective cross-merchandising.

Calling for entries
Send us photos of your favorite displays for the 2010 “Merchandising Award of Excellence” contest.

Ballooniversity® 2009
The popular education program made stops in three cities this summer.

Six months out: Time to order
Help customers thank their assistants with gifts that will brighten their offices.


October 2009

Serving customers

Merchandising ideas and planning tips for the next six weeks

industry talk
Trends in tributes

hot options
Falling for sunflowers

design of the month
Autumn gathering

workbench basics
Sympathy basket

cut flower of the month

blooming plant of the month

new products

bulletin board


ad index/ editorial source guide

critical mass
A funeral director's advice for florists


Super Floral Retailing • Copyright 2009
Florists' Review Enterprises, Inc.