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contest launch

Send us photos of your favorite displays for the 2010 “Merchandising Award of Excellence” contest.

    You work hard to create attention-getting, sales-producing merchandising displays, and Super Floral Retailing and Börgen Systems want to reward you for your efforts. We’re excited to announce the call for entries for the 2010 “Merchandising Award of Excellence” contest.

    The contest’s goals are to recognize the nation’s best floral merchandising displays and to encourage supermarket and mass-market florists to strive for new heights of excellence in creativity and quality. Since we began the contest in 1998, hundreds of florists from supermarkets nationwide and in Canada have entered their favorite merchandising displays in the hopes of winning the coveted Börgen Cup.

    The contest deadline is April 30, but it’s never too soon to enter. Entering is as simple as filling out the form (online at www.superfloralretailing.com/borgencup.html) and submitting photos of your displays. You may submit digital images on a CD as long as they are presented in a high-resolution (300 dpi) format, and a color print of each image must accompany the CD. Photos will become the property of Super Floral Retailing and may be published.

    Enter as many displays as you like, but please submit a separate entry form with each display. The contest is open to floral department and store employees. Contestants will be eligible to win the Grand Award just once, but there is no limit on the number of Honor Awards individuals can receive.

    If you have questions, please call Editor in Chief Cynthia McGowan at (800) 355-8086, or e-mail her at cmcgowan@superfloralretailing.com.

what you could win
    The Grand Award winner will receive a free trip to attend the International Floriculture Expo (formerly called The Super Floral Show) in Miami, Fla., on June 23, 2010, where he or she will be presented the prestigious crystal Börgen Cup by the founder and CEO of Börgen Systems, Arden Börgen. The winner will be profiled in Super Floral Retailing.

    Four Honor Award recipients in the categories of “Color Harmony,” “Cross-Merchandising,” “Signage” and “Theme Development” also will be recognized. Even those who aren’t official winners might find themselves the focus of the magazine’s monthly “Merchandising Merit” department, which recognizes entrants’ exceptional merchandising displays.

For your chance to win, follow these simple steps:
    1)  Photocopy and fill out the form.

    2)  Attach color photos of your floral merchandising displays.

    3)  Include a sheet providing explanations and descriptions.

    4)  Mail to Super Floral Retailing, 3300 S.W. Van Buren, Topeka, KS 66611.

    5)  Beat the deadline of April 30, 2010.

The Grand Award winner receives:
•     the crystal Börgen Cup, engraved with his or her name
•     a free trip to Miami, Fla., to attend the International Floriculture Expo (formerly called The
      Super Floral Show) on June 23, 2010
•     a feature article about the winning display in the August 2010 issue of Super
      Floral Retailing

Who can enter?
    The competition is aimed exclusively at supermarket and mass-market florists. Only store employees are eligible to enter. The winning display must appear within or near an in-store floral department. Flowers and plants should be a major part of the display. Contestants will be eligible to win the Grand Award just once, but there is no limit on the number of Honor Awards individuals can receive.

The “Merchandising Award of Excellence” contest is sponsored by Super Floral Retailing magazine and Börgen Systems.

Questions? Call Cynthia McGowan at (800) 355-8086.
 

 

Super Floral Retailing • Copyright 2009
Florists' Review Enterprises, Inc.