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october 2007  vol.20 • no.10

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

FEATURES


STORE PROFILE
Days Market: Capturing emotions
Floral staff at this Utah grocer have a knack for conveying families’ sentiments in their sympathy arrangements.


The business of sympathy
Learn how funeral flowers can build goodwill and your bottom line.

Versatile orchids
Show your customers three ways to brighten their homes with these beautiful cut flowers. PLUS: Care information on popular potted
orchids.

Bold bromeliads
Tempt shoppers with trendy containers and color combinations.

Must-have gifts
Know the trends that consumers are clamoring for as 2008 approaches.

2007 Honor Award winners
Teams recognized for use of stand-alone displays and cross-merchandising.

Hollywood comes to Georgia
Attendees of Ballooniversity celebrated sponsor burton + BURTON’s 25th anniversary in grand style.


PLANNING AHEAD: ADMINISTRATIVE PROFESSIONALS DAY/WEEK
Six months out: time to order
Lead shoppers to colorful displays of bouquets and potted gifts perfect for saying “thank you.”

 


Blooming Plant of the Month
 



October 2007
 
Departments

perspective

Consumer attitudes

calendar
Merchandising ideas and planning tips

merchandising merit
A feast for the eyes

hot options
Thanksgiving balloons

workbench basics
Sympathy spray

cut flower of the month
Banksia

blooming plant of the month
Oncidium orchid

foliage plant of the month
Monstera

new products

bulletin board

"merchandising award of excellence" entry form

classifieds

ad index / editorial source guide

pam’s journal
Floral salute
 

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