Best-selling orchids
Top suppliers name the varieties that customers love the most.
by Cynthia L. McGowan
COMPANY PROFILE
Promoting the benefits of floral
Bozzuto’s Inc. shows stores how flowers can grow their bottom
lines.
by Cynthia L. McGowan
Top gift trends––see what’s hot
Use this handy guide when weighing your gift inventory options
for 2007.
by Amy Bauer
Today’s dish gardens
Check out some of the selections your customers will want to
buy.
by Cynthia L. McGowan
Strengthen your communication skills
Here are 30 power phrases and sales techniques that are
guaranteed to enhance your floral department’s sales and
reputation.
by Jeff C. Mowatt
Guide to flower-care solutions
Proper use can double vase life and increase customer
satisfaction.
by Terril A. Nell, Ph.D., AAF; Ria T. Leonard; and Andrew J.
Macnish, Ph.D.
2006 Honor Award winners
Recipients acknowledged for use of props and
cross-merchandising.
by Monica Humbard
Ideas soar at Ballooniversity 2006
The Design Competition conveyed “A World of Possibilities” with
these winning creations.
PLANNING AHEAD: Administrative
Professionals Day/Week
Six months out: time to order
Consider these ready-to-use displays for
Administrative Professionals Week 2007.
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Top Gift Trends |
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October 2006
Departments
perspective
At their service
calendar
Merchandising ideas and planning tips
industry talk
George Staby, Ph.D., president of the Perishables Research
Organization
merchandising merit
Doggone good deal
hot options
Picks for Thanksgiving
floral trends
Talking turkey
workbench basics
Plentiful possibilities
cut flower of the month
Waxflower
blooming plant of the month
Bromeliads
foliage plant of the month
Lucky bamboo
new products
bulletin board
“merchandising award of excellence” entry form
classifieds
ad index / editorial source
guide
pam’s journal
Thanksgiving bounty
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