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october 2006  vol.19 • no.10

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

Best-selling orchids
Top suppliers name the varieties that customers love the most.
by Cynthia L. McGowan

Promoting the benefits of floral
Bozzuto’s Inc. shows stores how flowers can grow their bottom lines.
by Cynthia L. McGowan

Top gift trends––see what’s hot
Use this handy guide when weighing your gift inventory options for 2007.
by Amy Bauer

Today’s dish gardens
Check out some of the selections your customers will want to buy.
by Cynthia L. McGowan

Strengthen your communication skills
Here are 30 power phrases and sales techniques that are guaranteed to enhance your floral department’s sales and reputation.
by Jeff C. Mowatt

Guide to flower-care solutions
Proper use can double vase life and increase customer satisfaction.
by Terril A. Nell, Ph.D., AAF; Ria T. Leonard; and Andrew J. Macnish, Ph.D.

2006 Honor Award winners
Recipients acknowledged for use of props and cross-merchandising.
by Monica Humbard

Ideas soar at Ballooniversity 2006
The Design Competition conveyed “A World of Possibilities” with these winning creations.

PLANNING AHEAD: Administrative Professionals Day/Week
Six months out: time to order
Consider these ready-to-use displays for
Administrative Professionals Week 2007.


Top Gift Trends

October 2006


At their service

Merchandising ideas and planning tips

industry talk
George Staby, Ph.D., president of the Perishables Research Organization

merchandising merit
Doggone good deal

hot options
Picks for Thanksgiving

floral trends
Talking turkey

workbench basics
Plentiful possibilities

cut flower of the month

blooming plant of the month

foliage plant of the month
Lucky bamboo

new products

bulletin board

“merchandising award of excellence” entry form


ad index / editorial source guide

pam’s journal
Thanksgiving bounty

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