Features
Top trends in blooming plants
Suppliers target consumer expectations for uniqueness, color
variety, longevity and easy care.
By Monica Humbard
Merchandising for the masses
Choose fixtures that will make your wares look wonderful.
By Landon R. Hall
A winning team
Talented duo help Associated Food Stores, Inc. increase floral
sales.
By Cynthia L. McGowan
Find your gift niche
Customers will buy giftware from your department if you offer
the right products at the right prices.
By Morgan Chilson
2005 Honor Award winners
Floral departments are recognized for outstanding movement and
use of a stand-alone display.
By Monica Humbard
FTD’s 2005 Floral Extravaganza
Florists experience “the best of the old with the best of the
new” at this year’s convention in Dallas.
By David L. Coake
Ballooniversity, Vegas style
The Ballooniversity Design Competition pitted Elvis against
showgirls at this year’s high-energy forum of balloon
professionals.
Administerial offerings
Potted plants make perfect presents for the
professional people your customers praise.
Perspective
Crisis response
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October 2005
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