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november 2010  vol. 23 • no. 11

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

Room to grow at Dave’s Marketplace
This Rhode Island independent found a creative solution when it needed more space for its floral and gift business.

Gardening trends for 2011
Americans are looking for ways to use their outdoor spaces productively, our trend-spotter reports.

New bedding plants for spring 2011
As you plan for next spring, take a look at these enticing varieties from leading breeders and suppliers.

A changing market for gardening
More Americans were in their gardens last year, but they spent less on them.

Six months out: Time to order
Choose from a brightly colored array of products that will transition well from your Easter promotion.


November 2010

Education at your fingertips

Merchandising ideas and planning tips for the next six weeks

hot options
Christmas trees

design of the month
Conifer container

workbench basics
Holly balloon arch

cut flower of the month
Tropical flowers

blooming plant of the month

new products

bulletin board


ad index/editorial source guide

critical mass
Time for an Extreme Floral makeover, part 2

Super Floral Retailing • Copyright 2010
Florists' Review Enterprises, Inc.