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november 2009  vol. 22 • no. 11

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

Floral’s big makeover
Lawrence Brothers IGA reinvents its floral department, with profitable results.

The top gardening trends
A return to shared values will fuel Americans’ desire to spend more time—and money—on their outdoor spaces, our forecaster says.

New bedding plants for spring 2010
See nearly three dozen innovative varieties for your customers’ gardens.

A growing market for gardening
Use the latest survey data to tap into the strong demand for outdoor products.

Six months out: Time to order
A selection of gift-ready products will make it easy for shoppers to delight their moms.

Calling for entries
Send us photos of your favorite displays for the 2010 “Merchandising Award of Excellence” contest.


November 2009

A powerful sample

Merchandising ideas and planning tips for the next six weeks

industry talk
Merchandising balloons

merchandising merit
Poinsettias in the spotlight

ot options
Holiday timesavers

design of the month
Seasonal sparkle

blooming plant of the month

cut flower of the month
Tropical flowers

workbench basics
The big blowup

new products

bulletin board


ad index/ editorial source guide

critical mass
Pots of profit


Super Floral Retailing • Copyright 2009
Florists' Review Enterprises, Inc.