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may 2010  vol. 23 • no. 5

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

A reputation for service
The floral department helps uphold Palmer’s Market’s customer-friendly standards.

International Floriculture Expo sneak peek
Look for this exciting array of wares at IFE in Miami.

The International Floriculture Expo is ready for its debut
Show attendees can expect new features and an expanded education program.

Six months out: Time to order
Autumn-themed elements, with a few turkeys tucked in, give your displays versatility prior to Nov. 25.

Remembering Ernesto Vélez
Asocolflores chairman recalled as a “great ambassador for the floral industry.”

May 2010

The benefits of happiness

Merchandising ideas and planning tips for the next six weeks

industry talk
Merchandising small spaces

merchandising merit
Nonholiday promotions

hot options
Bulb plants for summer

design of the month
Stripy chic

workbench basics
Exotic art

cut flower of the month

blooming plant of the month

“merchandising award of excellence” entry form

new products

bulletin board


ad index/editorial source guide

critical mass

Looking forward

Super Floral Retailing • Copyright 2010
Florists' Review Enterprises, Inc.