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may 2009  vol. 22 • no. 5

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

Downtown goes upscale
Floral helps set the tone at the new Cosentino’s Market in Kansas City.

Super Floral Show sneak peek
Look for this exciting array of new and favorite products on display in Atlanta.

The show changes with the times
A new education format and extended floor hours are among innovations that are aimed at maximizing The Super Floral Show’s value for attendees.

Tool time
Tips for sharpening and maintaining knives, scissors and more, to extend their life and make them safer to use.

Six months out: Time to order
The turkey takes the spotlight in a display of traditional harvest elements.

May 2009

The Lipstick Effect

Merchandising ideas and planning tips

industry talk
Delivering profits

merchandising merit
A Father’s Day to remember

hot options
Garden flowers

design of the month
Garden basket

workbench basics
Packaging personal flowers

cut flower of the month

blooming plant of the month

bulletin board


ad index/editorial source guide

critical mass
Your show strategy


Super Floral Retailing • Copyright 2009
Florists' Review Enterprises, Inc.