Features
Only the best
Bristol Farms excels by offering fresh, high-quality blooms.
By Cynthia L. McGowan
Don’t sweat summer sales
Heat up promotions to draw in distracted shoppers.
By Monica Humbard
Promoting florals nationwide
The Flower Promotion Organization and the Society of American
Florists work to encourage floral sales nationwide.
By Landon R. Hall
The truth on labeling
Industry groups band together to make sure retailers have the
know-how to comply with rules on marketing container plants.
By Cynthia L. McGowan
Managing generation X
Discover the secrets of working with younger generations
successfully.
By Linda Talley
Bigger & better
Organizers add to The Super Floral Show to meet the industry’s
changing needs.
Fall splendor
A bounty of brightly colored plants lend a festive flavor to
this Thanksgiving display.
Perspective
When customers talk
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May 2005
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