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march 2007  vol.20 • no.3

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.


Awesome Anthuriums
Delight customers with new colors, sizes and shapes.
by Cynthia L. McGowan

The art of selling tropicals
Build a successful program by understanding the uniqueness of these beautiful products and who your target audience is.
by Monica Humbard

Stater Bros. Markets: 70 years of meeting customers’ needs
Southern California chain grows floral business by capitalizing on its trademarks of quality and service.
by Cynthia L. McGowan

Improve your community, your image and, possibly, your bottom line
America in Bloom program offers marketing opportunities for supermarket florists.
by Morgan Chilson

Gardening trends and stats
Use this information to have your best bedding-plant season yet.
by Cynthia L. McGowan

Garden displays
Find inspiration from these creative contest entries.

Top-selling foliage plants
See the products plant-loving customers buy most, and get information to keep them thriving.
by Cynthia L. McGowan

Capture Administrative Professionals’ Day business
Ensure success by catering to hurried bosses who hold the potential for multiple sales.
by Monica Humbard

Cultivating great employees
Follow these simple tips to keep workers happy, loyal and productive.
by Barb Wingfield

When something goes wrong
Five tips for turning dissatisfied customers into your biggest advocates.
by Jeff Mowatt



March 2007


The best motivator

Merchandising ideas and planning tips

industry talk
Ignacio Perez, executive president of Expoflores, the Ecuadorean Flower Growers and Exporters Association

merchandising merit
Easter throughout the store

hot options
Easter plush

workbench basics
Blooming gift baskets

cut flower of the month

blooming plant of the month

foliage plant of the month
Maidenhair fern

bulletin board

new products

"merchandising award of excellence” entry form


ad index / editorial source guide

pam’s journal
Floral progress

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