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march 2006  vol.19 • no.3

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.



The AJ’s difference

Arizona chain offers fabulous florals and service in a stylish setting.
by Cynthia L. McGowan

New styles in foliage plants
A houseplant revival summons retailers to market the unexpected and unusual.
by Erin C. Wisdom


Trends in gardening
An in-depth look at the garden market—and how you can increase your share of it.
by Cynthia L. McGowan

A growing year for pay by scan
As Kmart and The Home Depot expand the concept, suppliers learn lessons that will benefit the industry and consumers.
by Morgan Chilson

Spring sales duo
Despite a short turnaround, you shouldn’t miss out on the profits accessible from this pair of April holidays.
by Amy Bauer

Florida: On the road to recovery
Floriculture industry nurses wounds from 2004 and 2005 hurricanes as it looks positively to the future.
by Monica Humbard


Feature Story

March 2006
Do you know the labeling rules?

Merchandising ideas and planning tips

industry talk
Terry Humfeld of the Produce Marketing Association

merchandising merit
Get sales hopping

hot options
Balloons for two big occasions

floral trends
Easter best

workbench basics
Basket support

cut flower of the month

blooming plant of the month
Forest cacti

foliage plant of the month
Desert cacti

bulletin board

new products

“merchandising award of excellence” entry form


ad index / editorial source guide

pam’s journal
Women of influence

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