Features
STORE PROFILE
The AJ’s difference
Arizona chain offers fabulous florals and service in a stylish
setting.
by Cynthia L. McGowan
New styles in foliage plants
A houseplant revival summons retailers to market the unexpected
and unusual.
by Erin C. Wisdom
GARDENING
Trends in gardening
An in-depth look at the garden market—and how you can increase
your share of it.
by Cynthia L. McGowan
A growing year for pay by scan
As Kmart and The Home Depot expand the concept, suppliers learn
lessons that will benefit the industry and consumers.
by Morgan Chilson
Spring sales duo
Despite a short turnaround, you shouldn’t miss out on the
profits accessible from this pair of April holidays.
by Amy Bauer
Florida: On the road to recovery
Floriculture industry nurses wounds from 2004 and 2005
hurricanes as it looks positively to the future.
by Monica Humbard
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March 2006
Departments
perspective
Do you know the labeling rules?
calendar
Merchandising ideas and planning tips
industry talk
Terry Humfeld of the Produce Marketing Association
merchandising merit
Get sales hopping
hot options
Balloons for two big occasions
floral trends
Easter best
workbench basics
Basket support
cut flower of the month
Tuberose
blooming plant of the month
Forest cacti
foliage plant of the month
Desert cacti
bulletin board
new products
“merchandising award of excellence” entry form
classifieds
ad index / editorial source guide
pam’s journal
Women of influence
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