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june 2010  vol. 23 • no. 6

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

The American Floral Trends Forecast
New directions in design for 2010-2011.

Focused on fresh
Floral enhances Yoke’s Fresh Markets’ customer-friendly atmosphere.

New lily developments
Hybridizers have developed some striking new selections to keep your customers and your staff interested in these majestic flowers.

The Super 10
See who made Super Floral Retailing’s annual listing of the nation’s top grocery companies.

The Expo keynote
P. Allen Smith will offer strategies for encouraging repeat purchases.

Patriotic designs shine in Boston
Supermarket florists share ideas and talent at the New England Produce Council’s annual design contest.

June 2010

Looking to the future

Merchandising ideas and planning tips for the next six weeks

industry talk
Sourcing product

merchandising merit
Tropical flair

hot options
Red, white and new

design of the month
Flight of fancy

workbench basics
Asian artistry

cut flower of the month
Hybrid lily

blooming plant of the month

new products

bulletin board


ad index/editorial source guide

critical mass

It's complicated

Super Floral Retailing • Copyright 2010
Florists' Review Enterprises, Inc.