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june 2009  vol. 22 • no. 6

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

Floral design trends
Eight industry professionals look forward in floral and share tips to help you plan ahead.

Supervalu: Strategies for success
After this company’s merger with Albertsons, its floral operation innovates while drawing on the best practices of both companies.

Super Floral Show keynotes
FTD’s chairman and a top floral consultant will offer strategies for growth.

Become an orchid expert
Everything you need to know to sell these tropical beauties.

The super 10
Super Floral Retailing’s annual snapshot of the nation’s top grocery companies.

Floral on display at the Expo
New England Produce Council showcases flowers on the show floor and in the annual design contest.

June 2009

Resourceful thinking

Merchandising ideas and planning tips

industry talk
Economic impact

merchandising merit
They rose to the occasion

hot options
Patriotism on parade

designs of the month
Orchid upgrades

workbench basics
Oblong centerpiece

cut flower of the month
Garden rose

blooming plant of the month
Miniature rose

new products

bulletin board


ad index/ editorial source guide

critical mass
Predicting sales trends


Super Floral Retailing • Copyright 2009
Florists' Review Enterprises, Inc.