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june 2008  vol.21 no.6

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

Roundy's: Focused on customer satisfaction
Friendly, knowledgeable florists enhance the shopping experience at this Milwaukee-based grocery company.

Florals on trend
The California Cut Flower Commission's biennial forecast outlines the top floral looks.

Outlook is bright, survey finds

Super Floral Retailing/Super Floral Show Buyer Survey reveals an industry that is poised to meet the challenges ahead.

Super Floral Show Keynotes CEO and Disney representative to share ideas for improving the industry.

Sunflowers: Timeless versatility

Cheery characteristics and unusual varieties make sunflowers an enduring favorite.

The top 10 chains

Super Floral Retailing's annual list of the leading grocery companies.

How to survive the economic downturn
Words of advice—and inspiration—from four of America's top business strategists.

Floral an Expo priority
The fifth anniversary of floral's addition to the New England Produce Council's show brings a prominent location and increase in design contest participants.


June 2008

Sharing the news

Merchandising ideas and planning tips

industry talk
Nonholiday merchandising

merchandising merit
Fourth of July sales boom

hot options
Sunflowers in abundance

workbench basics
Working with floral foam

cut flower of the month

blooming plant of the month

foliage plant of the month
Corkscrew rush

new products

bulletin board

movers & shakers


ad index / editorial source guide

critical mass
The fuel crisis

Super Floral Retailing  Copyright 2008
Florists' Review Enterprises, Inc.