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june 2006  vol.19 ē no.6

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

Store Profile

The store within the store
Floral department more than holds its own in Stop & Shopís new-concept location in Boston.
by Cynthia L. McGowan

Develop a taste for the tropics
Learn how to highlight the uniqueness of tropicals while easing customersí fears of the unknown.
by Monica Humbard

The Supermarket Industry

Grocery store trends
More retailers finding specialization is key to survival in crowded market.
by Amy Bauer

Job outlook
Supermarket floral design is expected to grow faster than average.
by Amy Bauer

The super 10
Super Floral Retailingís annual list of the nationís top grocery chains.

Cutting-edge floral trends
Put your department at the forefront of fashionable merchandising and design.

Blooming plants: A market ripe for growth
Capture the attention of more supermarket shoppers, and increase your sales.
by Shelley Urban

Super Floral Show headliners
Key session speakers to help attendees hone their business skills.
by Monica Humbard

Contest showcases design skills
New England Produce Councilís í70s theme draws creative entries.


June 2006
The benefits of floral

Merchandising ideas and planning tips

industry talk
Sandy Hering, of Floral Marketing Innovations

merchandising merit
Party in paradise

hot options
Make your sales sparkle

blooming plant of the month

cut flower of the month
Red ginger

foliage plant of the month

bulletin board

new products


ad index / editorial source guide

pamís journal

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Florists' Review Enterprises, Inc.
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