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july 2007  vol.20 • no.7

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

Christmas at Kowalski’s
This Minnesota innovator delights customers with a holiday spectacle of floral and giftware.
by Cynthia L. McGowan

Trends in Christmas decor
Designers and industry experts share the top looks for the coming holiday.
by Amy Bauer

Poinsettia marketing tips
Supermarkets give ideas for increasing sales of these yuletide favorites.
by Monica Humbard

Festive plants
New styles for 2007 target holiday color trends.
by Monica Humbard

Ten tips for selling fresh evergreens
Become your customers’ favorite Christmas decor source.

Greenery designs
Suppliers share new creations and returning favorites.
by Monica Humbard

Six months out: time to order
Add a peppermint twist to your holiday display.


Christmas at Kowalski's

July 2007


Spotlight on Christmas

Merchandising ideas and planning tips

industry talk
Michael Russo, president of the Gift Association of America

merchandising merit
Dress up your holiday displays

hot options
Angelic offerings

workbench basics
Be a gift basket guru

cut flower of the month

blooming plant of the month

foliage plant of the month
Maranta group

new products

bulleting board


ad index / editorial source guide

pam’s journal
Poinsettia popularity

Super Floral Retailing • Copyright 2007
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