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july 2007  vol.20 • no.7

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

COMPANY PROFILE
Christmas at Kowalski’s
This Minnesota innovator delights customers with a holiday spectacle of floral and giftware.
by Cynthia L. McGowan

Trends in Christmas decor
Designers and industry experts share the top looks for the coming holiday.
by Amy Bauer

Poinsettia marketing tips
Supermarkets give ideas for increasing sales of these yuletide favorites.
by Monica Humbard

Festive plants
New styles for 2007 target holiday color trends.
by Monica Humbard

Ten tips for selling fresh evergreens
Become your customers’ favorite Christmas decor source.

Greenery designs
Suppliers share new creations and returning favorites.
by Monica Humbard

Six months out: time to order
Add a peppermint twist to your holiday display.

 


Christmas at Kowalski's



July 2007
 
Departments

perspective

Spotlight on Christmas

calendar
Merchandising ideas and planning tips

industry talk
Michael Russo, president of the Gift Association of America

merchandising merit
Dress up your holiday displays

hot options
Angelic offerings

workbench basics
Be a gift basket guru

cut flower of the month
Leptospermum

blooming plant of the month
Helleborus

foliage plant of the month
Maranta group

new products

bulleting board

classifieds

ad index / editorial source guide

pam’s journal
Poinsettia popularity
 

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