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    january 2010  vol. 23 • no. 1
Table of Contents Design of the Month
this month
Check our complete listing of feature sections, and regular departments.

Get Wired
Cool coils of aluminum wire assist designers and artfully decorate Valentine's Day vases.

Workbench Basics Cut Flower of the Month
Easy Does It
Beginning designers can view an online video to learn this simple technique for arranging a dozen roses.

Queen Anne's Lace

(printable pdf)

If you have trouble viewing these PDF (portable document
format) files, download a copy of the free Adobe Reader.

  Store Profile Annual Forecast
Legacy of Floral Success
Nearly 60 years after first offering flowers, Save Mart continues to wow customers with top service and selection.

The State of the Industry
Despite the unprecedented challenges we faced in 2009, the floral industry has proved, overall, to be remarkably adaptable and resilient.
Feature Article  
Reaching the New Generation
Tips and insights into marketing floral products to a new group of young consumers.

Advertising Index Contest Launch
Ad Index
Find current advertisers here...

Calling for Entries
Send us photos of your favorite displays for the 2010 “Merchandising Award of Excellence” contest.

Super Floral Retailing • Copyright 2010
Florists' Review Enterprises, Inc.