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january 2009  vol.22 • no.1

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.
 
 FEATURES

COMPANY PROFILE
What’s new at Winn-Dixie

Floral plays an important role in company’s fresh makeover.

The state of the industry
Consumers’ anxieties likely will make 2009 another challenging year.

Best-selling roses
Suppliers reveal the hottest varieties for Valentine’s Day.

Valentine’s Day inspiration
Get ideas from favorite entries in our 2008 contest.

PLANNING AHEAD
Holiday planner 2009
Tips and insights to help you make the most of your opportunities this year.

New poinsettias for the 2009 season
More color options will be available to help retailers increase sales of these customer favorites.



January 2009
 
 DEPARTMENTS

perspective
Survive and thrive

calendar
Merchandising ideas and planning tips

industry talk
Overcoming challenges

merchandising merit
Go green with a plant display

hot options
Valentine expressions

design of the month
Modernized bud vases

workbench basics
Bud vase options

cut flower of the month
Viburnum

blooming plant of the month
Tulip

bulletin board

new products

“merchandising award of excellence” entry form

classifieds

ad index / editorial source guide

critical mass

Floral strategies
 

Super Floral Retailing • Copyright 2008
Florists' Review Enterprises, Inc.