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january 2008  vol.21 • no.1

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

FEATURES

 

The state of the industry

A challenging economy in 2007 put stress on all segments of the floriculture sector.

 

Red rose raves

Review these ruby-hued favorites in advance of Valentine’s Day.

 

Favorite Valentine’s Day displays

Contest entries reveal supermarket florists’ outstanding merchandising efforts.

 

STORE PROFILE

A&P’s new concept in fresh

Floral is one of the showcase departments in the company’s prototype store.

 

PLANNING AHEAD

Holiday Planner 2008

Display ideas and sales data for the year’s biggest promotions.

 

Poinsettias for the 2008 holiday season

Expect consumers to seek out more color choices, higher quality and more gift options when buying these popular plants for next year.


 



January 2008
 

Departments
 

perspective

Changing roles

 

calendar

Merchandising ideas and planning tips

 

industry talk

Growth strategies

 

hot options

Balloons for Valentine’s Day

 

workbench basics

The perfect dozen

 

cut flower of the month

Eryngium

 

blooming plant of the month

Chenille plant

 

foliage plant of the month

Polka-dot plant

 

bulletin board

 

new products

 

movers & shakers

 

“merchandising award of excellence” entry form

 

classifieds

 

ad index/editorial source guide

 

critical mass

A plan for 2008

 

 

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