The state of the industry

A challenging economy in 2007 put stress on all segments of the floriculture sector.

Red rose raves

Review these ruby-hued favorites in advance of Valentine’s Day.

Favorite Valentine’s Day displays

Contest entries reveal supermarket florists’ outstanding merchandising efforts.

STORE PROFILE

A&P’s new concept in fresh

Floral is one of the showcase departments in the company’s prototype store.

PLANNING AHEAD

Holiday Planner 2008

Display ideas and sales data for the year’s biggest promotions.

Poinsettias for the 2008 holiday season

Expect consumers to seek out more color choices, higher quality and more gift options when buying these popular plants for next year.

January 2008
 

Departments   perspective Changing roles   calendar Merchandising ideas and planning tips   industry talk Growth strategies   hot options Balloons for Valentine’s Day   workbench basics The perfect dozen   cut flower of the month Eryngium   blooming plant of the month Chenille plant   foliage plant of the month Polka-dot plant   bulletin board   new products   movers & shakers   “merchandising award of excellence” entry form   classifieds   ad index/editorial source guide   critical mass A plan for 2008