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january 2006  vol.19 • no.1

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

Features


State of the industry

2005 was a year of challenges, both new and old, but floriculture continued to show its resilience and resolve.
By Stan Pohmer

The color of true romance
Suppliers identify their top-selling red roses.
By Monica Humbard

A knack for promotions
Brookshire Grocery Company grows floral business by finding sales in occasions both big and small.
By Cynthia L. McGowan

Tackling labor challenges
Get the most from your limited workforce with creativity and a defined focus.
By Monica Humbard

Floral grows at Fresh Summit
PMA offers networking, merchandising ideas, expert advice and more.
By Cynthia L. McGowan

A new owner for The Super Floral Show
Buyer pledges a seamless transition as trade show changes hands.
By Morgan Chilson
 
Holiday planner 2006
Sales data and display ideas for the year’s biggest promotions.

 
  Valentine’s Day
The first major holiday of the new year is the perfect opportunity to jump-start your sales.

Easter/Passover
These spring holidays can be a surprisingly profitable season for floral departments.

Administrative Professionals Week
Information to consider when planning for this workplace promotion.

Mother’s Day
It’s the largest single-day holiday for sales of all types of floral products, so be sure you’re ready to capture every possible sale.

Halloween
Show customers your creativity with florals, home decorations, party gifts and more.

Thanksgiving
This holiday offers an opportunity for your department to harvest great fall sales.

Christmas/Hanukkah/Kwanzaa
The winter holidays make the busiest floral season of them all.

The debut of burton + BURTON
Flowers, Inc. Balloons’ new name emphasizes product evolution
and company’s family roots.
 



January 2006
 
Departments
perspective
In with the new

calendar
Merchandising ideas and planning tips

industry talk
Ben Pauley of FTD Group, Inc.

merchandising merit
Covering all your bases

hot options
Soft, fuzzy and lovey dovey

floral trends
Chocolate notions

workbench basics
Plush pairings

cut flower of the month
Ranunculus

blooming plant of the month
Jasmine

foliage plant of the month
Alocasia

bulletin board

new products

classifieds

“merchandising award of excellence” entry form

ad index/editorial source guide

pam’s journal
Adding “bling-bling” to floral
 
 

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