Features
State of the industry
2005 was a year of challenges, both new and old, but
floriculture continued to show its resilience and resolve.
By Stan Pohmer
The color of true romance
Suppliers identify their top-selling red roses.
By Monica Humbard
A knack for promotions
Brookshire Grocery Company grows floral business by finding
sales in occasions both big and small.
By Cynthia L. McGowan
Tackling labor challenges
Get the most from your limited workforce with creativity and a
defined focus.
By Monica Humbard
Floral grows at Fresh Summit
PMA offers networking, merchandising ideas, expert advice and
more.
By Cynthia L. McGowan
A new owner for The Super Floral Show
Buyer pledges a seamless transition as trade show changes hands.
By Morgan Chilson
Holiday planner 2006
Sales data and display ideas for the year’s biggest
promotions.
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Valentine’s Day
The first major holiday of the new year is the perfect
opportunity to jump-start your sales.
Easter/Passover
These spring holidays can be a surprisingly profitable
season for floral departments.
Administrative Professionals Week
Information to consider when planning for this workplace
promotion.
Mother’s Day
It’s the largest single-day holiday for sales of all
types of floral products, so be sure you’re ready to
capture every possible sale.
Halloween
Show customers your creativity with florals, home
decorations, party gifts and more.
Thanksgiving
This holiday offers an opportunity for your department
to harvest great fall sales.
Christmas/Hanukkah/Kwanzaa
The winter holidays make the busiest floral season of
them all. |
The debut of burton + BURTON
Flowers, Inc. Balloons’ new name emphasizes product evolution
and company’s family roots.
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January 2006
Departments
perspective
In with the new
calendar
Merchandising ideas and planning tips
industry talk
Ben Pauley of FTD Group, Inc.
merchandising merit
Covering all your bases
hot options
Soft, fuzzy and lovey dovey
floral trends
Chocolate notions
workbench basics
Plush pairings
cut flower of the month
Ranunculus
blooming plant of the month
Jasmine
foliage plant of the month
Alocasia
bulletin board
new products
classifieds
“merchandising award of excellence” entry form
ad index/editorial source guide
pam’s journal
Adding “bling-bling” to floral
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