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Enter your best displays
Announcing the start of the 2013 “Merchandising Award of Excellence” contest.

     Super Floral Retailing and Börgen Systems are excited to announce the call for entries for the 2013 “Merchandising Award of Excellence” contest.

     The contest’s goals are to recognize the nation’s best floral merchandising displays and to encourage supermarket and mass-market florists to strive for new heights of excellence in creativity and quality. Since we began the contest in 1998, thousands of florists from supermarkets nationwide and in Canada have entered their favorite merchandising displays in the hopes of winning the coveted Börgen Cup.

what you could win
     The Grand Award winner will receive airfare and hotel accommodations to attend the International Floriculture Expo in Miami Beach, Fla., in June 2013, where he or she will be presented the prestigious Orrefors crystal Börgen Cup by the founder and CEO of Börgen Systems, Arden Börgen. The winning entry will be featured in the August issue of Super Floral Retailing.
     Four Honor Award recipients in the categories of “Color Harmony,” “Cross-Merchandising,” “Signage” and “Theme Development” also will be recognized. Even those who aren’t official winners might find themselves the focus of the magazine’s monthly “Merchandising Merit” department, which recognizes entrants’ exceptional merchandising
displays.  sfr

     The contest deadline is April 30, but it’s never too soon to enter. Entering is as simple as filling out the form here and submitting photos of your displays. You may submit digital images on a CD as long as they are presented in a high-resolution (300 dpi) format, and a color print of each image must accompany the CD. Photos will become the property of Super Floral Retailing and may be published.

     Enter as many displays as you like, but please submit a separate entry form with each display. Include several photos of each display with your entries. The contest is open to floral department and store employees only. Entrants will be eligible to win the Grand Award just once, but there is no limit on the number of Honor Awards individuals can receive.

     If you have questions, please call Editor in Chief Cynthia McGowan at (800) 355-8086, or email her at








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