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State of the industry
Floriculture has the opportunity to overcome the challenges of 2004 with positive steps in 2005.
By O. Stanley Pohmer Jr.

The wonderful world of Wegmans
Customers say this unique, upscale supermarket chain makes grocery shopping a joy.
By Cynthia L. McGowan

The latest in roses
“Just the facts” on 15 of the newest rose varieties in stock for Valentine’s Day 2005.

Set yourself up
Build a successful Valentine’s Day business with early preparation and effective procedures.
By Monica Humbard

A show of unity
Agriflor, La Flor de Ecuador 2004 puts spotlight on Ecuador growers’ success.

Holiday Planner 2005
Merchandising tips and ideas for the upcoming year’s biggest promotions.

Valentine’s Day
Correctly preparing can make all the difference.

The spring holiday season brings in customers and sales, too.

Administrative Professionals Week
Make sales strong during this workplace promotion.

Mother’s Day
Mix product correctly for a most profitable holiday.

Fall displays attract customers young and old.

Make the winter holidays merry for your department.

Floral Trends
Planning Ahead
Merchandising Merit
Balloon Launch
Floral Trends
Workbench Basics
Fresh Flower of the Month
Blooming Plant of the Month
Foliage Plant of the Month

Business Management Section
Bulletin Board
New Products

Pam’s Journal

Getting more info
Index of Advertisers/Editorial Source Guide

Super Floral Retailing • Copyright 2005
Florists' Review Enterprises, Inc.