Features
State of the
industry
Floriculture has the opportunity to overcome the challenges of
2004 with positive steps in 2005.
By O. Stanley Pohmer Jr.
The wonderful world of Wegmans
Customers say this unique, upscale supermarket chain makes
grocery shopping a joy.
By Cynthia L. McGowan
The latest in roses
“Just the facts” on 15 of the newest rose varieties in stock for
Valentine’s Day 2005.
Set yourself up
Build a successful Valentine’s Day business with early
preparation and effective procedures.
By Monica Humbard
A show of unity
Agriflor, La Flor de Ecuador 2004 puts spotlight on Ecuador
growers’ success.
Holiday Planner 2005
Merchandising tips and ideas for the upcoming
year’s biggest promotions.
Valentine’s Day
Correctly preparing can make all the difference.
Easter/Passover
The spring holiday season brings in customers and sales, too.
Administrative Professionals Week
Make sales strong during this workplace promotion.
Mother’s Day
Mix product correctly for a most profitable holiday.
Autumn
Fall displays attract customers young and old.
Christmas
Make the winter holidays merry for your department.
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Floral Trends
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