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february 2011  vol. 24 • no. 2

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.
 
 FEATURES

STORE PROFILE
Floral impact at Loson’s Big M
Full-service departments help this independent stand out from the competition.

Bare and beautiful
A contemporary new style takes root in bulb flower design.

U.S. flower supply: Not a rosy picture
Our annual report reveals the volume of cut flowers available for sale in the U.S. is on the decline.

PROM PLANNER
Prom prep: Time to order
Dazzle partygoers with the latest styles in corsages and floral accessories.


DEPARTMENTS

perspective
Social connections

calendar
Planning tips for the next six weeks

merchandising merit
Spring indoors and out

hot options
Spring balloons

design of the month
Bulb blowout

workbench basics
Ready to wear

cut flower of the month
Tulip

blooming plant of the month
Daffodil

“merchandising award of excellence” entry form

around the industry

classifieds

ad index/editorial source guide
 



February 2011
 


Super Floral Retailing •
 Copyright 2011
Florists' Review Enterprises, Inc.