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february 2010  vol. 23 • no. 2

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

A high standard of service at Newton Farms
This gourmet grocery store’s floral design studio entices customers with top service and unique products.

Brush up on bulbs
Here’s a quick review of availability, ID and care info for the most popular spring blooms and bloomers.

Raised in America
The latest data on domestic fresh-cut flower production.

Delivering value
Learn how and why Schnucks makes delivery an important part of its floral offerings.

Find out what your customers think of you
If you really want to improve your department and the way you do business, ask your customers for their honest opinions of your store and staff.

Prom prep: Time to order
Entice prom customers with dazzling displays and bountiful bling—and ensure satisfaction with useful fastening accessories.


February 2010

Service culture

Merchandising ideas and planning tips for the next six weeks

industry talk
Hiring for floral

merchandising merit
Spring possibilities

hot options
Balloons for spring holidays

design of the month
Awaken to spring

workbench basics
Pocket pizzazz

cut flower of the month

blooming plant of the month

“merchandising award of excellence” entry form

new products

bulletin board


ad index/editorial source guide

critical mass

Convert lookers into buyers

Super Floral Retailing • Copyright 2010
Florists' Review Enterprises, Inc.