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february 2009  vol.22 • no.2

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.
 
 FEATURES

COMPANY PROFILE
Feeling on top at Tops Markets
New York-based grocer sparks excitement in floral with powerful merchandising.

The best care for your bulbs
Follow these tips to get maximum sales from these customer favorites.

Prom prep
Floral managers reveal how to market prom to teens and meet their floral expectations and desires for this special evening.

Branches in bloom
Bid farewell to winter with cuttings from cultivated trees and shrubs.

Balloons for spring
Rise to the occasion with an array of inflatable options for St. Patrick’s Day, Easter, Administrative Professionals Day and Mother’s Day.



February 2009
 
 DEPARTMENTS

perspective
The right signs

calendar
Merchandising ideas and planning tips

industry talk
Add sales with balloons

merchandising merit
Unseasonal highs

hot options
St. Pat's and beyond

design of the month
Battle of the bulb

workbench basics
Balloon bouquet

cut flower of the month
Gloriosa

blooming plant of the month
Hydrangea

new products

bulletin board


“merchandising award of excellence” entry form

classifieds

ad index / editorial source guide

critical mass

Maximizing foil balloon sales
 

 

Super Floral Retailing • Copyright 2009
Florists' Review Enterprises, Inc.