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february 2008  vol.21 • no.2

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.
 
features

 

COMPANY PROFILE

Thrifty Foods: A legacy of success

This Canadian company’s new owner acquires a chain with a commitment to floral.

  

Flowers in fashion

Know the prom styles teens will be sporting to best appeal to this lucrative demographic.

 

Grow your bulb sales

Discover 10 tips for merchandising these spring favorites. PLUS, see 30 varieties to offer customers, and get care advice.

 

Key facts about Dutch cut-flower production

Holland grows its share of the floriculture market.

 

Spring into the holidays with balloons

New balloon selections for St. Patrick’s Day, Easter, Administrative Professionals Day and Mother’s Day will have your sales soaring.

 




February 2008
 
departments

perspective

Training for good service

 

calendar

Merchandising ideas and planning tips

 

industry talk

Educating employees

 

merchandising merit

Treatment for spring fever

 

hot options

St. Patrick’s Day array

 

workbench basics

Wristlets done right

 

cut flower of the month

Eremurus

 

blooming plant of the month

Clivia

 

foliage plant of the month

Fittonia

 

“merchandising award of excellence” entry form

 

bulletin board

 

movers & shakers

 

classifieds

 

ad index/editorial

source guide

 

critical mass

Big bang for your buck

 

Super Floral Retailing • Copyright 2007
Florists' Review Enterprises, Inc.