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february 2006  vol.19 • no.2

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.


Turn shoppers on to bulb flowers

Experts give sales strategies, merchandising techniques and care tips to help you increase your market share of these spring—and beyond—favorites.
By Monica Humbard

Downtown destination
Shaw’s flagship store in Boston fits in well with its hip surroundings, and floral is an important part of its upscale offerings.
By Cynthia L. McGowan

Feeling the fuel-price squeeze
The increases have affected all segments of the floriculture industry.
By Morgan Chilson

Hire the right employees
Management experts offer strategies to make sure you get the best staff for your business.
By Morgan Chilson

Who are your customers?
Learn how to recognize the different types of shoppers—and improve your service and sales.
By Jan Landon

Dutch growers tackle challenges
Holland turns to new markets and changes focus to counter increased competition
and rising costs of doing business.
By Morgan Chilson

New poinsettias for 2006
Get the information you need now to have the right varieties for next Christmas.
By Cynthia L. McGowan


Blooming Plants

February 2006
Business matters

Merchandising ideas and planning tips

industry talk
Lucas Boreel of the International Flower Bulb Centre (IBC)

merchandising merit
Make an offer they can’t refuse

hot options
Sleeves of spring

floral trends
Rolling in clover

workbench basics
Spring style

cut flower of the month

blooming plant of the month

foliage plant of the month

“merchandising award of excellence” entry form

bulletin board
new products
ad index / editorial source guide

pam’s journal
Turn out the lights

Super Floral Retailing • Copyright 2006
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