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Upscale by design

Only the best will do for Rice Epicurean Markets’ floral customers.
By Cynthia L. McGowan

Call to action
Industry experts urge changes in distribution chain to ensure the best floral products for consumers.
By Monica Humbard

Coming of age
Consumer bunch programs respond to the increasingly important role of foliages and fillers.
By Monica Humbard

The low-price question
Does the focus on cost end up hurting flowers’ value? Experts weigh in.
By Morgan Chilson

The brand influence
Learn why building your brand can be the best investment you ever made.
By Alanna Harvey

Highlighting Colombia’s flowers
Proflora 2005 draws attention to one of the country’s most important exports.
By Landon R. Hall

December 2005
Getting more info
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