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august 2007  vol.20 • no.8

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

CONTEST WINNER

Full-service victory
Stater Bros. Markets store in West Covina, Calif., wins the 2007 “Merchandising Award of Excellence” contest.
by Cynthia L. McGowan


The complete package
Suppliers focus on customer convenience, branding and fashionable designs for floral packaging.
by Monica Humbard

Build your balloon business
Here’s what every well-stocked balloon department should contain. PLUS, new balloons for birthdays.
by Monica Humbard

20 ideas for fall success
Turn your department into a fall festival with these proven suggestions.
by Monica Humbard

Snapshots from the show
The Super Floral Show offers new products, networking and opportunities to learn during four days in Columbus, Ohio.
by Cynthia L. McGowan

Test your flower-care IQ
Take this quiz just for fun, or incorporate it into your training program. Either way, everyone is sure to learn something valuable.



PLANNING AHEAD: VALENTINE’S DAY
Favorite hybrid tea roses
Suppliers reveal their best-sellers in 10 color categories.
by Monica Humbard

Six months out: time to order
Offer sweet mixed bouquets with upgrade options to capture season-of-love sales.
 



August 2007
 
Departments

perspective

The power to sell

calendar
Merchandising ideas and planning tips

industry talk
Jon Hauptman of retail consulting firm Willard Bishop

hot options
Fall sleeves and wraps

workbench basics
Packaging with panache

cut flower of the month
Nerine

blooming plant of the month
Citrus

foliage plant of the month
Peperomia

bulleting board

new products

classifieds

ad index / editorial source guide

pam’s journal
Lessons from Britain
 

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