Call us at 1-800-355-8086
store profile



Don’t miss your last chance to enter the 2010 “Merchandising Award of Excellence” contest.

     Do you want to show floral colleagues from around the nation your merchandising skills—and win a free trip to Miami Beach, Fla.? Then enter the 2010 “Merchandising Award of Excellence” contest before the April 30 deadline.

     The goals of the contest, sponsored by Super Floral Retailing and Börgen Systems, are to recognize the nation’s best floral-merchandising displays and to encourage supermarket and mass-market florists to reach new heights of excellence in creativity and quality. Last year’s grand-prize winners, Floral Manager Mary Stegeman and Produce Manager Nick Littrell of Schnucks in Jefferson City, Mo., impressed the contest judges with a “Fall Fun Fest” promotion that featured a huge walk-through cardboard turkey as its attention-getting focal point.

     It’s simple to enter the contest, submit photos and write brief descriptions of your displays. You also can download the entry form. You may submit digital images on a CD as long as they are presented in a high-resolution (300 dpi) format, and a color print of each image must accompany the CD. Photos will become the property of Super Floral Retailing and may be published.

     You may enter as many displays as you like, but please be sure to submit a separate entry form with each display. Contestants will be eligible to win the Grand Award just once, but there is no limit on the number of Honor Awards individuals can receive. If you win, you’ll receive not only the recognition of our industry but also wonderful prizes.

 
what you can win

     The Grand Award winner will receive a trip to attend the International Floriculture Expo (formerly The Super Floral Show) in Miami Beach, Fla., on June 24, where he or she will be presented the prestigious crystal Börgen Cup by the founder and CEO of Börgen Systems, Arden Börgen. The winning display also will be featured in the August issue of Super Floral Retailing.

     Four Honor Award recipients in the categories of “Color Harmony,” “Cross-Merchandising,” “Signage” and “Theme Development” also will be recognized. Even those who aren’t official winners might find themselves the focus of the magazine’s monthly “Merchandising Merit” department, which recognizes entrants’ exceptional merchandising displays.

tips for entering the contest

Here are some tips to ensure your contest entries get the attention they deserve:
  • Complete all questions on the entry form.

  • Package photos so they won’t be damaged in shipping. Use cardboard or bubble wrap for protection.

  • Use care if you write on the backs of photos. Allow the ink to dry before stacking photos so ink won’t smear onto the next photo.

  • Do not crop photos, and do not write on them.

  • Make sure photos aren’t blurry and will reproduce well in the magazine.

  • Include a brief written description of your display. Describe how you developed the display, how you created the signage, how customers reacted and whether you had a significant increase in sales.

  • Mail your entry to Merchandising Award of Excellence, Super Floral Retailing, 3300 S.W. Van Buren, Topeka, KS  66611.

  • Beat the deadline of April 30.

The Grand Award Winner receives:

  • the crystal Börgen Cup, engraved with his or her name

  • a free trip to Miami Beach, Fla., to attend the International Floriculture Expo (formerly The Super Floral Show) on June 24

  • a feature article about the winning display in the August issue of Super Floral Retailing

For your chance to win, follow these simple steps:

  1. Photocopy and fill out the form below, or print the entry form on our Web site, www.superfloralretailing.com.

  2. Attach color photos of your floral merchandising display.

  3. Include a sheet providing explanations and descriptions.

  4. Mail to Super Floral Retailing, 3300 S.W. Van Buren, Topeka, KS 66611.

  5. Beat the deadline of April 30.

Who can enter?

     The competition is aimed exclusively at supermarket and mass-market florists. Only store employees are eligible to enter. The winning display must appear within or near an in-store floral department. Flowers and plants should be a major part of the display. Contestants will be eligible to win the Grand Award just once, but there is no limit on the number of Honor Awards individuals can receive. 

 

 

elements of a winner

 
 


The winning display must have these elements:

COLOR HARMONY How effectively is color used throughout the display? Does the display feature a specific color harmony or theme?

CROSS-MERCHANDISING How effectively does the display sell nonfloral items? Do the floral and nonfloral items complement one another, or do they seem out of place?

SIGNAGE Are the signs legible and effective? Do the signs fit into the overall theme of the display?

THEME DEVELOPMENT Does the display have an easily recognizable, cohesive theme? Does it complement the products for sale and make the display more effective?

 

Reach Editor in Chief Cynthia L. McGowan at cmcgowan@superfloralretailing.com
or (800) 355-8086.
 

Super Floral Retailing •• Copyright 2010
Florists' Review Enterprises, Inc.