store profile
Don’t miss your last chance to enter the 2010 “Merchandising
Award of Excellence” contest.
Do you want to show floral colleagues from around the
nation your merchandising skills—and win a free trip to
Miami Beach, Fla.? Then enter the 2010 “Merchandising Award
of Excellence” contest before the April 30 deadline.
The goals of the contest, sponsored by Super Floral
Retailing and Börgen Systems, are to recognize
the nation’s best floral-merchandising displays and to
encourage supermarket and mass-market florists to reach new
heights of excellence in creativity and quality. Last year’s
grand-prize winners, Floral Manager Mary Stegeman and
Produce Manager Nick Littrell of Schnucks in
Jefferson City, Mo., impressed the contest judges with a
“Fall Fun Fest” promotion that featured a huge walk-through
cardboard turkey as its attention-getting focal point.
It’s simple to enter the contest, submit photos and
write brief descriptions of your displays. You also can
download the entry form. You may submit digital images
on a CD as long as they are presented in a high-resolution
(300 dpi) format, and a color print of each image must
accompany the CD. Photos will become the property of
Super Floral Retailing and may be published.
You may enter as many displays as you like, but please
be sure to submit a separate entry form with each display.
Contestants will be eligible to win the Grand Award just
once, but there is no limit on the number of Honor Awards
individuals can receive. If you win, you’ll receive not only
the recognition of our industry but also wonderful prizes.
 what
you can win
The Grand Award winner will receive a trip to attend
the International Floriculture Expo (formerly The
Super Floral Show) in Miami Beach, Fla., on June 24, where
he or she will be presented the prestigious crystal Börgen
Cup by the founder and CEO of Börgen Systems, Arden
Börgen. The winning display also will be featured in the
August issue of Super Floral Retailing.
Four Honor Award recipients in the categories of “Color
Harmony,” “Cross-Merchandising,” “Signage” and “Theme
Development” also will be recognized. Even those who aren’t
official winners might find themselves the focus of the
magazine’s monthly “Merchandising Merit” department, which
recognizes entrants’ exceptional merchandising displays.
tips for entering the contest
Here are some tips to ensure your contest entries get the
attention they deserve:
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Complete all questions on the entry form.
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Package photos so they won’t be damaged in shipping. Use
cardboard or bubble wrap for protection.
-
Use care if you write on the backs of photos. Allow the
ink to dry before stacking photos so ink won’t smear
onto the next photo.
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Do not crop photos, and do not write on them.
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Make sure photos aren’t blurry and will reproduce well
in the magazine.
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Include a brief written description of your display.
Describe how you developed the display, how you created
the signage, how customers reacted and whether you had a
significant increase in sales.
-
Mail your entry to Merchandising Award of Excellence,
Super Floral Retailing, 3300 S.W. Van Buren, Topeka,
KS 66611.
-
Beat the deadline of April 30.
The Grand Award
Winner receives:
-
the crystal Börgen Cup, engraved with his or her name
-
a free trip to Miami Beach, Fla., to attend the
International Floriculture Expo (formerly The Super
Floral Show) on June 24
-
a feature article about the winning display in the
August issue of Super Floral Retailing
For your chance
to win, follow these simple steps:
-
Photocopy and fill out the form below, or print the
entry form on our Web site,
www.superfloralretailing.com.
-
Attach color photos of your floral merchandising
display.
-
Include a sheet providing explanations and descriptions.
-
Mail to Super Floral Retailing, 3300 S.W. Van
Buren, Topeka, KS 66611.
-
Beat the deadline of April 30.
Who can enter?
The competition is aimed exclusively at supermarket and
mass-market florists. Only store employees are eligible to
enter. The winning display must appear within or near an
in-store floral department. Flowers and plants should be a
major part of the display. Contestants will be eligible to
win the Grand Award just once, but there is no limit on the
number of Honor Awards individuals can receive.
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elements of a
winner |
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The winning display must have these elements:
COLOR HARMONY
How effectively is color used throughout the
display? Does the display feature a specific color
harmony or theme?
CROSS-MERCHANDISING
How effectively does the display sell nonfloral
items? Do the floral and nonfloral items complement
one another, or do they seem out of place?
SIGNAGE
Are the signs legible and effective? Do the signs
fit into the overall theme of the display?
THEME DEVELOPMENT
Does the display have an easily recognizable,
cohesive theme? Does it complement the products for
sale and make the display more effective? |
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Reach Editor in Chief
Cynthia L. McGowan at
cmcgowan@superfloralretailing.com
or (800) 355-8086.
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