Features
Timing the “wow”
Understanding lily characteristics and planning accordingly
ensures consumer satisfaction.
By Monica Humbard
Keeping ahead of the trends
California’s growers stay competitive by making sure they can
offer the latest colors and varieties.
By Morgan Chilson
Mother’s Day giant
Giant Food LLC shares its strategies for a successful holiday.
By Cynthia L. McGowan
Spook-tacular specials
Fantastically fun flowers and gifts perfect for making customers
howl with delight.
Don’t miss your chance to win
You have only until April 30 to enter the “Merchandising Award
of Excellence” contest.
Perspective
See you at the show |
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Floral Trends
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