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Timing the “wow”

Understanding lily characteristics and planning accordingly ensures consumer satisfaction.
By Monica Humbard

Keeping ahead of the trends
California’s growers stay competitive by making sure they can offer the latest colors and varieties.
By Morgan Chilson

Mother’s Day giant
Giant Food LLC shares its strategies for a successful holiday.
By Cynthia L. McGowan

Spook-tacular specials
Fantastically fun flowers and gifts perfect for making customers howl with delight.

Don’t miss your chance to win
You have only until April 30 to enter the “Merchandising Award of Excellence” contest.

See you at the show

Floral Trends
Planning Ahead
Merchandising Merit
Balloon Launch
Floral Trends
Workbench Basics
Fresh Flower of the Month
Blooming Plant of the Month
Foliage Plant of the Month

Business Management Section
Bulletin Board
New Products

Pam’s Journal

Getting more info
Index of Advertisers/Editorial Source Guide

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